• Outline the benefits and solutions you can offer your clients from the start. If you can convey this right away, people will want to keep reading.
• Think about the key information you want users to learn after reading a page on your site. Think about what action you want them to take to further build a relationship between them and your company.
• Be aware of your points of difference and communicate this through your content. Consider the type of client you work best with and direct your copy to highlight what you can offer this group.
• It's critical to cover the range of keywords or phrases that a user might use to find your product or service, while maintaining interesting and meaningful wording. We ensure that keywords are not overused as this makes your information confusing or boring to read. If you focus on engaging your users, keywords will come naturally.

Caniwi Design can provide a full copywriting service if required. We can work from bullet point notes or scribe for you.