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Lead with the benefits and solutions you offer. If you make your value clear from the start, people are more likely to keep reading.
Know the goal of each page. What should the reader learn and what action do you want them to take to further build a relationship with your company.
Highlight your points of difference. Write for the type of client you work best with, and speak directly to what matters to them.
Use keywords naturally. It's important to cover what people search for, without overusing phrases and making reading cumbersome. If you focus on clarity and meaningful content, keywords will flow organically.
You know the questions your customers ask. Your site needs to be the resource to answer them.
